These days, digital marketers have begun to be literate with the term Search Engine Optimization (SEO). Understanding how to use SEO will potentially increase the number of audiences who visit the website page.
SEO is an important thing that you must master in this digital era. Primarily if you are engaged in a creative industry that deals with cyberspace.
Animated videos are proven to improve the SEO of a site. Even so, only a few digital marketers know how to maximize SEO rank by using animated videos.
Animated videos are one of the most engaging video marketing tools. They help marketers to reach wider audiences and increase brand awareness and conversion sales.
More importantly, an animated explainer video allows you to introduce your product or services in an appealing, professional, and easy-to-digest way.
Before executing the perfect video, you need a well-thought-out SEO strategy to get a higher ranking on video hosting platforms like YouTube. Here are the seven best ways to improve your animated video’s SEO rank:
Conduct a Thorough Research
Before starting to optimize your SEO animated videos, make sure you conduct thorough research. It is the first important step that must be done to get maximum results and make your video campaign a success.
You can start by researching your target customers, your niche, what platforms your target customers are on, etc. That way, you have a lot of knowledge to make a mature marketing plan and can decide the types of animation styles suitable for your business.
That way, you can execute your video marketing effectively and achieve success.
Optimize Animated Videos for Mobile Devices
Increasingly sophisticated mobile devices make it easier for users to carry out activities, ranging from shopping, and entertainment content to business purposes. That is the reason why cellular usage is increasing dramatically from year to year.
In addition to being efficient and easy to carry anywhere, the features offered are simple and easy to access various kinds of content, including video content. According to eMarketer, 75% of online videos are played on mobile devices.
Therefore, optimizing your animated videos on mobile devices is the best way to spread brand awareness and increase video views. Google algorithm values how long your visitors stay on your website and how many visitors visit your website.
Focus on Users’ Intent
The most significant search engines, such as Google and YouTube, value user intentions as one of the assessment algorithms to rise to the top rankings. In other words, users’ intent is one of the crucial factors in improving your order. It is a must-have part that you should focus on.
Even though the video has its value and priority in the eyes of Google, you also have to keep a strategy to attract customers’ attention by determining your searcher’s intent when writing a query.
It can help you maximize your animated videos before they are finally uploaded or produced.
Create Engaging Thumbnails
Before you post your animated video, ensure that you have packed it with attractive thumbnails to make it easier to reach your target customers. Thumbnail is a small image representing a larger image to help viewers understand the overall content of the video.
If you skip this section, you will miss out on an excellent opportunity for the success of your campaign. So, don’t forget to use attractive thumbnails. Video thumbnails help entice visitors to click on your video. That way, you will increase the video’s CTR (click-through rate).
Adding custom thumbnails to videos can drastically impact CTR, which will increase the ranking of your videos.
Use Keywords in Title and Descriptions
The way to increase the rank of your next animated video is to make sure you put keywords in the title and description of the video. If YouTube detects specific keywords in the title; and your video description, they can set it as a relevant result for that keyword.
It is an important part to pay attention to because this part is included in the assessment of the YouTube algorithm for SEO. So make sure you don’t forget to find the right keywords to be included in the title and descriptions of your animated videos.
For example, you publish an animated explainer video about your blockchain product. So, the title and description must be relevant to the topic of your video, namely crypto and blockchain.
Incorporate Video Transcript to Boost Ranking
Besides using keywords in the title and description of the video, you can also use the closed caption (CC) feature to enter keywords in the video as a transcript. It will help to emphasize the intent of your video to the viewer.
Transcripts of conversations on your videos are believed to increase the rank of your YouTube videos. Because sometimes the audience feels that they are not focused on what they hear and will be helped by the presence of the transcript text.
So make sure you don’t forget to incorporate a video transcript to boost the ranking
Post Animated Videos on Various Platforms
So that your videos continue to rise in search, never get tired of promoting to your various social media platforms. You can post your animated video on multiple platforms to get optimal results.
Several well-known video-based platforms include YouTube, Facebook, Instagram, TikTok, etc. So don’t miss those platforms that have billions of users.
You can link YouTube links to those social media platforms to lead to your YouTube channel or your web page. That way, you can increase your ranking on YouTube and Google SEO.
Takeaway
With proper optimization, you can increase content ranking in Youtube and Google search results. So that it can make it easier for visitors to open and open the content you upload.
The more visitors watch your video, the more excellent the opportunity to get customers so that sales increase. However, to improve the ranking, of course, the proper technique is needed.
You can use the seven methods mentioned above to increase the ranking of your videos on YouTube or Google. It’s time for you to optimize your animated videos to help your campaign succeed.
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