We live in a digital world that has somewhat altered every aspect of life from micro to macro level. About 3.5 billion people, accounting for half of the world’s population are connected to the ocean of the digital web or specifically use ‘websites’ for information, social media connectivity, and even online businesses.
About 97% of businesses run online, as everyday users refer the digital window for buying an aeroplane to a mere toothbrush. In plain words, if you don’t have a website for your business, you own a car without gasoline. The saying that, “You can’t sell anything if you can’t tell anything” absolutely holds its weight in this era of digital connectivity.
Education, business, entertainment, and even health sectors have been transformed big time by this digital surge to account for business sustainability and development. Businesses all around the globe can’t survive without using digital tools. Additionally, the ongoing pandemic crisis has forced businesses to operate in a virtual approach limiting the mode of direct human marketing platforms. But it is interesting to observe that even in severe lockdown situations, the sales of big giants like ‘Amazon’ and ‘E- Bay’ have flourished to new records, highlighting the trust of customers on digital marketing platforms.
‘Websites’ offer a practical solution for business marketing that amalgamate professionalism, realism, and customer satisfaction. Developing a website encompasses all forms of businesses, providing a grand and versatile solution for e-commerce.
8 Benefits of Having a Website for Business
We have listed down some main benefits of having a website for your business that will compel you to develop one if you are working without it.
Developing a website for your business enables you to create an online presence that does not require a mandatory human platform for marketing. To market or advertise the respective products and services of your organization, all the relevant information about the product and services is published online. Your website will speak for you and take your business to the world with just one simple click.
Reach Out to the World
The website allows you to access even those parts of the world that were even once unknown to you, expanding the range of your business to new levels. Even a pot maker sitting in Timbuktu can access the market in New York or Yorkshire.
Enhancing Customer Support
A website is a digital address for your customers that gives them the confidence to buy your product, as they know that you will always be there for customer support and feedback. Studies show that about, 84% of customers rely more on websites rather than social media or vague online purchase platforms.
Since you are operating in a digital platform, the need for human force is reduced, minimizing operational costs. Just post your product on your website, provide relevant information and interact with your customers more directly.
Having a website for your organization gives you a competitive edge over your business rivals that don’t have one. Since information regarding your product is already available online, half of the sale has been already made to the interested customer.
Get listed on ‘Google’
Having a website enables you to develop a pathway to your customer via big search engines like ‘Google’ and ‘Bing’. Further, enhance your chances to get found out quickly by potential customers via search optimization tools like SEO.
Increase Sale Opportunities
A website can certainly increase your sales as your target audience is the whole world rather than a specific area or country, simply by focusing on local SEO.
Know your customer
Adding feedback pages on your website enables you to determine the needs and requirements of your customer so you can adapt your product range per customer requirements.
A good business website is your first step to stand out in the corporate world.