Over the course of these past few years, infographics have continued to reign supreme. They’ve taken over social media platforms such as Twitter, Instagram, and even Facebook. You might have spotted these unique graphics on your social media feeds at one point or another.
Despite the growth of video content, infographics continue to be one of the most popular online content types. They’re a favorite for content marketers because they can carry a lot of information without overwhelming readers. Also, they usually come in visually stunning images.
If you’re not new to digital marketing, you’re probably aware that every website and business constantly tries to improve its SEO through new techniques and tricks. Whether tweaking their website or figuring out Google’s algorithm, there’s always a new mystery to crack in the world of SEO. What if we told you that infographics could help improve SEO?
It may be hard to believe, but infographics are one of the most effective marketing tools that can help boost SEO and increase website traffic.
In this article, we’re not going to leave you wondering. We’re going to list eight reasons why infographics are super valuable and integral in your journey to improving your site’s SEO in the long run. Read on below to find out!
Infographics can Increase Engagement
Most infographics contain a lot of information, statistics, or data. Although it can sound like a lot to read, many people enjoy getting their dose of information, especially if it’s paired with pretty graphics.
As a result, infographics often garner a lot of attention and engagement. When published in the right places, such as resource pages, social media feeds, or even landing pages. There’s a guarantee that visitors will happily read and scroll through your content if it’s an infographic. The combination of visuals and data can attract readers and keep them engaged.
Infographics Make Your Content Shareable
Infographics are highly shareable. When condensed into a smaller image, they make for fun conversation starters and shareable pieces of content. There’s something about sharing statistics and information that people love.
Compared to a large block of text. They’re also easy to consume and understand. So, it’s no wonder infographics have made their rounds on social media.
The more shares your infographic gets, the more visibility your brand gets. It all depends on the content of your infographic and how it relates to your users.
Infographics Add Value to Your Website
Websites that are full of text can be a hassle to navigate. If you want to break up the blocks of text and make visiting your site a better experience, consider adding an infographic into the mix. You can visualize data and add bits and pieces of charts to spice up your website and make reading your content easier.
Adding infographics to your website can add value to your content in many ways. Visuals help break up text and make the overall readability of your content better. Not to mention, reading articles with visuals helps deliver the information in an effective yet efficient way.
Visuals Help Content Perform Better
Reading a long article without any visual content can be challenging. Some people find it hard to focus, and it can be easy to get lost between words. With visual content, reading content can be easier and much more bearable.
Visual content can be an excellent tool for learning new subjects. When introducing a complex subject or a large amount of information, visual content can aid the delivery to ensure that the audience can understand and digest the content seamlessly. So, if you’re looking to improve your content’s performance and website’s SEO, consider using some visual elements.
Infographics Help Make Content Readable
Infographics do a great job of representing lots of complicated information in a digestible and readable manner. It utilizes design and visual elements to make charts, numerical data, and statistics appear visually striking yet understandable.
If you have a lot of complicated information or lots of data, infographics can help you present them in a way that won’t overwhelm your audience. By having readable content, you can increase the chances of improving your site’s SEO.
Infographics are Optimized for Mobile Devices
Most infographics are optimized and created for mobile consumption. Although there are horizontal infographics, vertical infographics are more common and ideal for mobile devices. An important factor that affects a website’s SEO is mobile optimization.
Since mobile devices are becoming increasingly ubiquitous, Google definitely pays attention to mobile optimization. So, if your site doesn’t have mobile-optimized content, it might be time to consider optimizing your site so mobile visitors can have a better experience. You could also update your content by adding visual elements such as infographics.
Infographics can Increase Brand Awareness
Since infographics have visual elements, it gives you a chance to showcase your brand. Whether it’s just showing your logo or your brand’s colors, it can help your company gain exposure and build brand awareness.
When you showcase your brand often, your audience will become more familiar with your company. As a result, they’ll be more aware of your brand and will be more likely to make a purchase or visit your website, which increases traffic.
Infographics are Excellent for Inbound Marketing
A good way to keep your customers and target audience happy is to continue to create valuable content for them. You can utilize infographics as inbound marketing tools. For example, you could create a variety of blog posts with infographics, white papers, or even guides.
Regularly creating content is a good way to improve your site’s SEO and increase your chances of ranking on Google. Other than that, it also keeps your audience engaged and happy with your brand. You’ll also have a higher chance of gaining more traffic and shares.
Infographics have a lot of uses. They can help you convey information effectively and make good marketing tools. Other than that, they can help boost your SEO and increase your site’s ranking.
If you want to improve your site, elevate your content, and increase your rankings, consider using infographics to boost your brand and business. If you’re new to infographics and aren’t sure where to start, you can consult an infographic agency before taking any steps.